Multichannel marketing: a. creates greater elasticity of demand for its products. b. can leverage the value-adding capabilities of different channels. c. creates greater inelasticity of demand for its product. d. allows firms to legally circumvent paying taxes on revenue generated by online sales. e. allow customers to avoid shipping and handling charges.

If research reveals that a company has a large number of unresolved complaints and a poor business rating, which external source did you most likely use during this research? a. blogs b. better business bureau c. social media d. local chamber of commerce e. mint global

In the 1970s, kmart used blue light specials to encourage customers to flock to a particular department having a temporary sale. a spinning blue light activated for approximately 30 seconds, and then an in-store announcement informed shoppers of the special savings in the specific department. over time, loyal kmart shoppers learned to flock to the department with the spinning blue light before any announcement of special savings occurred. if kmart was employing classical conditioning techniques, what role did the spinning blue light play?

An economic theory that calls for workers to take control of factories is .