Why should companies develop and introduce new products?

a to keep their product designers busy

b because new products are almost always successful

c to replace deleted products so the broadness of the marketing mix remains unchanged

d because failing to do so can threaten the future success of the firm

e because it is relatively inexpensive and therefore worth the time

The correct answer is (D)

Explanation:

Customers' priorities are always changing according to their perspectives. The organizations are striving to develop a new product and introduce into the market as soon a possible before any other market competitor introduce their's. To remain competitive, and to capture mass customers, the firms has to develop products frequently to replace the deleted products by using the marketing mix strategies.