The purpose of an advocacy advertisement is to:
a. promote a specific brand's features and benefits.
b. tell people what a company is, what it can do, and where it is located.
c. state the position of a company on an issue.
d. reinforce previous knowledge of a product.

Which of the following is the least effective way to reach a potential sales prospect? referral cold call direct mail personal visit

Kando company incurs a $9 per unit cost for product a, which it currently manufactures and sells for $13.50 per unit. instead of manufacturing and selling this product, the company can purchase product b for $5 per unit and sell it for $12 per unit. if it does so, unit sales would remain unchanged and $5 of the $9 per unit costs assigned to product a would be eliminated. 1. prepare incremental cost analysis. should the company continue to manufacture product a or purchase product b for resale? (round your answers to 2 decimal places.)

Joe finally found a house for sale that he liked. which factor could increase the price of the house he likes? a. both he and the seller each have a real estate agent. b. a home inspector finds faulty wiring in the house. c. the house has been for sale for almost a year. d. several buyers all want that same house.