The market for a product is generally viewed as its price elasticity is greater than −1.

Price insensitive

Explanation:

When the price elasticity is greater than -1 it means that a 1 percent change in price will cause a less than 1% change in quantity demanded of the product, this means that the product is inelastic and it's market is price insensitive. For example if a computer has a price elasticity of -0.5 (a number which is greater than -1) it means that a 1 percent change in the price of the computer will cause a 0.5% change in the quantity bought of the computer, which means it is  relatively price insensitive

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