The cascade fresh yogurt company launched a very effective marketing plan strategy. the market responded, and customers flocked to buy cascade fresh's yogurt. cascade fresh's competitors began to mimic its marketing mix strategy. why should cascade fresh now update its marketing plan?

a. the more successful the plan is, the longer a business can take to adjust to the market.
b. the more the competition adjusts to match a marketing plan's approach, the easier it is to execute the marketing plan's strategies.
c. the more successful the plan is the faster it will require a significant revision.

Alpine west, inc., operates a downhill ski area near lake tahoe, california. an all-day, adult ticket can be purchased for $55. adult customers also can purchase a season pass that entitles the pass holder to ski any day during the season, which typically runs from december 1 through april 30. the season pass is nontransferable, and the $450 price is nonrefundable. alpine expects its season pass holders to use their passes equally throughout the season. the company’s fiscal year ends on december 31. on november 6, 2009, jake lawson purchased a season ticket. required: 1. when should alpine west recognize revenue from the sale of its season passes? 2. prepare the appropriate journal entries that alpine would record on november 6 and december 31. 3. what will be included in the 2009 income statement and 2009 balance sheet related to the sale of the season pass to jake lawson?