Kendra massey is trying to decide how to invest a recent windfall inheritance. because she considers herself a fashionista, her first thought was to look at two of her favorite stores, nordstrom and macy's. kendra visited each company's website and calculated the following ratios based on the financial statements she found there. she also found some industry averages to use as a comparison.

macy's

nordstrom

industry average

2015

2014

2015

2014

2015

2014

current ratio

1.34

1.69

1.04

1.87

1.90

1.70

acid-test ratio

0.29

0.53

0.27

1.12

0.50

0.60

accounts receivable turnover

55.2 times

65.2 times

11.3 times

5.9 times

40.8 times

56.4 times

average collection period

6.6 days

5.6 days

32.3 days

61.9 days

8.9 days

6.5 days

inventory turnover

3.02 times

3.07 times

4.99 times

5.15 times

3.20 times

4.10 times

average days to sell inventory

120.9 days

118.9 days

73.1 days

70.9 days

114.1 days

88.8 days

required

(a) which of the two companies has the stronger liquidity position?

(b) how do the companies' positions compare to the industry averages?

Two trends that i’ve noticed are the following: lifestyle trend of many people seeking fitnessgenerates a business opportunity of opening a gym. another trend is entertainment; popmusic is very popular which generates a business opportunity for record producers lookingto produce music that will sell

Answer proprietary product technology;

Answercall reluctance;

1. deep involvement: disney customers alway comes back because in every disney theme park there's always a lot more to see. disney alway make sure that there is more thngs that people would notice and keep people being interested.  2. disney cast members randomly give children balloons and badges. they are also known for being extra considerate to their guests with disabilities and try their best to make all of their guest feel special. therefore customer service plays a very important role in business.  3. disney have been leaving emotional imprints on every person's live they come across. they have harnessed this emotions as a technique in marketing and has mastered that they can use nostalgia when they revive the old classics. tapping into memories could be a very good marketing strategy, and nostalgia-centric campaigns very effective for millenials or those who aren't.  4. in disney, it's all about the theme. the theme is what makes the magic work. disney's theming is immersive it's classy yet cheesy. their fantasyland casts don't wander through frontierland in the wrong themed costimes. even their actions autographs for characters are themed, it's a must that the actor learn the signature of their character. this way they are giving their audience more ways to get familiar with your persona and know its you the moment they read your content.