Business, 18.12.2019 01:31 zionAboss

Bill's product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. the product is reasonably well-positioned in the thrift segment and enjoys relatively high awareness and accessibility. which of the following would most likely result in a quick increase in market share:
a) increase awareness by 5%
b) increase the unit contribution margin by decreasing the mtbf
c) lower the unit selling price to the bottom limit of the segment price range
d) re-position the product to the ideal spot within the segment

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