When elizabeth was asked to develop a promotional budget for the year, she planned out every marketing activity, researched the cost involved for each, and added it up to determine a total budget that would be needed to implement new marketing initiatives for the upcoming year. she submitted it to her supervisor for final approval before implementing the plan. this is an example of a(n). _approach to budgeting. o o a) bottom up b ) top down c) competitive parity d) percentage of sales e) status quo