In an effort to increase customer loyalty, management at pratt international has worked to create a personal dialogue with their customers. this dialogue will enable pratt to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. pratt international strategy illustrates: a. a production orientation.
b. relationship marketing.
c. personalized promotion.
d. niche marketing.

Ronald sees that his employer's stock has grown from $20 a share to $60 a share this year, while most stocks have seen only 5% growth. his employer offers to let him convert a large portion of his salary into stock options. what is not a valid reason to turn down the stock offer? a)stocks with high returns have high volatility, and ronald's company may not grow further. b)ronald may be taxed more for capital gains than he would be for employment income. c)stock options are illiquid, and ronald may not be able to use them to pay for unexpected bills. d)ronald would be committing stock fraud if he exercises the options.