P& g's tide laundry detergent has been around since 1948 and is still a market leader. p& g has used advertising to reposition tide several times over the product's life, trying to motivate new consumer segments to use the product.

persuasive

Explanation:

Persuasive advertising refers to a marketing strategy that seeks to persuade customers, especially new customers, to purchase their products or services. Persuasive advertising is extremely important when there are a lot of competitors, e.g. there are dozens of different laundry detergents and Tide must convince customers to keep buying it.

years agooo ahaha. but honestly they need to update ! : )

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