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Business, 19.12.2019 20:31 BePaige

Coke is planning on marketing a new drink called very berry coke which is a mixture of raspberry and blackberry flavors blended to perfection and added to the highly secret coca-cola formula. this new product is expected to reduce the sales of their existing product, cherry coke, by $10 million per year. this is an example of a:
a. complementary effect
b. substitutionary effect
c. opportunity effect
d. pro forma effect

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