Computer game companies constantly monitor computer game-related blogs keeping track of the latest hot products, because they know that their customers crave the "latest and greatest" games. they use this information to create new products that primarily provide the benefit of
a. keeping up in a market where sales come mostly from new products.
b. satisfying the changing needs of former customers.
c. avoiding market penetration from products that have been on the market for a long time.
d. creating diversification and reducing risk.
e. taking advantage of a long product cycle.

An important source of public scrutiny is "watchdogs." these are: the efforts of a firm's competitors, including how often the competitors attack the firm's strategies. taxpayer-supported government agencies that limit a firm's ability to compete in foreign markets. companies designated by the government to only produce products that support the government defense program. socially conscious groups that make it their mission to measure the social responsibility levels of businesses, and provide consumers with their opinions about the level of corporate responsibility of various companies.