Carlos owns a chain of retail electronic stores. he is evaluating how he allocates his firm's imc budget. he receives offers from a variety of advertising media, spends money on his firm's public relations efforts, and is considering electronic media alternatives. carl must recognize that each imc alternative

a. will stand on its own.
b. is part of the whole.
c. is part of noncommercial free speech.
d. is less important than stealth marketing.
e. is dictated by the nature of the supply chain.

In terms of precent, beer has more alcohol than whiskey true or false

Apopular low-cost airline, parson corp., has gone out of business. although the service and price provided by the airline was what customers wanted, the larger airlines were able to drive the low-cost airline out of business through an aggressive price war. which component of the competitive environment does this illustrate? a) threat of new entrants b)competitors c) economic factors d) customers d) regulators

An important source of public scrutiny is "watchdogs." these are: the efforts of a firm's competitors, including how often the competitors attack the firm's strategies. taxpayer-supported government agencies that limit a firm's ability to compete in foreign markets. companies designated by the government to only produce products that support the government defense program. socially conscious groups that make it their mission to measure the social responsibility levels of businesses, and provide consumers with their opinions about the level of corporate responsibility of various companies.