Suppose that american workers experience widespread depression and lethargy after the series finale of game of thrones. as a result, confidence in american financial assets falls dramatically and american experiences capital flight. what will happen to the trade balance and equilibrium real exchange rate, holding all else constant?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.