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Business, 20.12.2019 23:31 MarishaTucker

Outdoor adventure, a company that designs and manufactures sportswear, focuses their marketing efforts on people who participate in strenuous outdoor activities such as running, hiking, and climbing. for example, the firm advertises heavily in runner's world and women's running.
outdoor adventure is using factors to segment its market.

a) demographic
b) volume
c) value
d) psychograpic

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