Keisha has taken up the responsibility of reviewing e-mails and snail mail solicitations from marketers. she trashes most e-mail advertisements and mailers yet shares some when she thinks it might be a product someone needs. keisha plays the role of a(n) in her household purchase process. makerinfluencer

Gatekeeper.

Explanation:

A gatekeeper in this context is someone who is responsible for determining information that are worthy of either been trashed or disseminated within an organization. Such information are filtered before been adopted for broadcasting, publication or further processing.

A gatekeeper also determines the number of information people have access to, gatekeeper subjects information through processes that determines the type of messages, and their content.

Within a business settings, a gate keeper assists decision makers to determine which information is regarded as relevant or irrelevant. A gatekeeper could also be some at the reception or a secretary.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

answer; exemplars;