Interview example:
• client is a leading food company that wants to develop a fresh pr...
Interview example:
• client is a leading food company that wants to develop a fresh prepared meal business
• trend among consumers is toward fresher food with no artificial preservatives or coloring
• consumers are currently purchasing $5 0 billion of frozen meals—trendis toward more upscale products
• a fresh meal plate combining a protein, vegetable and starch is delicately arranged in a sealed plastic dome package
• nitrogen gas flushing is used to extend shelf life
• product is currently in limited consumer test at $5 50 to $850 per meal
• shelf life of product is 14 days— product will spoil in 21 dayspotentially causing food poisoning
• client wants to know if they can make money in this business
• client wants to know if the market is big—
how will they keep competition out?
Answers: 2
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