Richard mccarthy (born 2/14/64; social security number 100-10-9090) and christine mccarthy (born 6/1/1966; social security number 101-21-3434) have a 19-year-old son (born 10/2/99 social security number 555-55-1212), jack who is a full-time student at the university of key west. the mccarthys also have a 12-year-old daughter (social security number 444-23-1212), justine, that lives with them. richard is the ceo at a national paper company. his form w-2 is provided.

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.

What is the relationship among market segmentation, target markts, and consumer profiles?

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