Sales promotion:

a. is not likely to be used in the market maturity stage of the product life cycle.
b. objectives and situation should determine what specific type of sales promotion is best.
c. should not be needed if a firm has a good mass selling program.
d. objectives should be developed after the other promotion decisions have been made-so the manager knows how much is left in the budget.
e. none of these alternatives is correct.

Jake and janelle loved to prepare gourmet meals for friends and family. they started a business of preparing theme-type dinners for friends who were having parties. to generate even more interest in the business, janelle created on her website. she posted pictures of events, and close-ups of the food they served. she encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. her promotion became a dialogue between buyers of her service and the business. interactive promotion infomercials product placement broadcast