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Business, 26.12.2019 01:31 dontcareanyonemo

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as a(n)

a. authoritarian appeal
b. coercive appeal
c. family appeal
d. guilt appeal
e. fear appeal

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