The top reasons cross-channel shoppers research items online before buying in stores include: (1) the desire to compare products among different retailers; (2) the need for more information than is available in stores; and (3) the ease of

comparing their options without having to physically visit several retail stores.

Explanation:

Cross-channel shoppers are consumers that research products online but then they buy them personally from a brick-and-mortar retail store. According to some researches, in the US, up to 51% of online consumer are cross-channel shoppers. The main reason for this is because they don't want to wait for the products to be delivered to them.

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