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Business, 28.12.2019 07:31 kiwipitts9201

Why would a marketing researcher use a survey rather than some other method of data collection?

a. it is easy to construct questionnaires.
b. it is typically a faster than searching secondary sources.
c. it is generally less expensive than searching through secondary data.
d. it is a good way to gather information data about people's beliefs and attitudes.
e. all of the above describe advantages gained from the use of a survey.

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Why would a marketing researcher use a survey rather than some other method of data collection?
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