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Business, 31.12.2019 01:31 issagershome

Which of the following is true of licensing/franchising? a. the licensor/franchisor has the ability to coordinate globally. b. the licensing/franchising strategy creates very limited competitors. c. the licensor/franchisor does not have tight control over technology and marketing. d. the licensor/franchisor has to bear the full costs and risks associated with foreign expansion.

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Which of the following is true of licensing/franchising? a. the licensor/franchisor has the ability...
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