Procter and gamble wants to test a new promotion campaign that employs internet-based promotions, particularly added use of social media. p& g wants to concentrate on consumers between the ages of 18 and 35 (millennials) and the test will be conducted for only two months. p& g most likely will use

multiple choice
a. a standard test market
b. a laboratory test
c. focus groups and survey research
d. a controlled test market
e. a simulated test market

D. A controlled test market

Explanation:

A controlled test market is a thoroughly planned marketing test that aims to provide companies valuable, critical insight that is essential to analyse the success of a new product/service. By conducting a controlled test market, the companies can monitor customer reactions and preferences, or the advertisement's influence. Although this is not conducted in a typical sandbox environment, this is almost always a small market.

the specific actions take by the fed. what the fed was attempting to do by taking these actions. the result of the actions taken by the fed

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