What is a pestle analysis for an escape room

The following information summarizes the SWOT analysis for an escape room business. SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis is a method for strategic planning that evaluates these four elements as they relate to the business objectives. Every escape room business should invest time into completing a SWOT to help ensure success.

Strengths

Relatively easy entry and low capital outlay.

Unique themes

Variety of difficulty levels

Game masters trained for role-playing and excellent customer service

Location is close to customers and relatively far from competitors

Regular changes to clues and puzzles

Weaknesses

Upset customers can potentially harm both business reputations or cause collateral damage by way of online reviews.

New to the area and market

Brand not well established

Limited capital

Opportunities

Reach a customer geography not yet catered for

Growing industry and popularity of mystery rooms

Unlimited number of new themes, game, and clues

Low barriers to entry

Threats

Another new entrant or current supplier expansion could potentially hurt market share.

While we do have a backup, the website could go down for technical reasons.

Sales tied to economic growth.

Game mechanism not protected under U.S. intellectual property law

Established companies expanding into the City

Explanation:

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