The process of dividing the potential market into sub-markets with common needs and features is called:
a- segmentation
b- target marketing
c- positioning
d- market coverage

The correct answer is A. Market Segmentation.

Explanation:

The process of dividing the potential market into sub-markets with common needs and features is called market segmentation. The segments created are composed of consumers who will respond similarly to marketing strategies and who share simialr traits.

For example, common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral.

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