Business, 02.01.2020 21:31 katie713518

Which of the following statements about the advertising-to-sales ratio approach to budgeting for marketing communications is truea. it is reliable because it does not vary dramatically across product categories. b. it can be calculated easily without having to analyze customers, competitors, and other contextual factors. c. it is easy to use because revenue projections can be made without considering marketing support. d. it relies on projections of revenue and expenses. e. all of the answers are correct

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