Which of the following statements about packaging is the most accurate?
a. packaging is usually the simplest and least critical element of a firm s promotional strategy. b. for most products, packaging performs only one basic function, to protect the goods inside during shipping, handling and storage. however, this is a critical function, so packaging must be given a high priority. c. changes in packaging can actually change the product itself and open up large new markets. d. packaging is crucial in the marketing of goods, but much less important in the marketing of services.