Scanning memory for previous experiences and also exploring the external environment represent which stage of the consumer purchase decision process?

a. purchase decision
b. information search
c. problem recognition
d. alternative evaluation
e. financial consideration

information search  

Explanation:

Searching into details or information search is deemed the second step in five steps of the Customer Decision Process. Throughout this point, a customer will probably be convinced to find information, both internal or external, if he identifies a particular problem and may need. It also occurs when the consumer finds the interest of a potential goods or services.

The choices available to a customer will be recognized or further explained throughout this time. An information scan can be classified as an internal or external study. Internal research relates to the remembrance or personal knowledge of an item by a customer, often exacerbated or driven by direct experience. External research is carried out if an individual has no previous knowledge of an item, which encourages them to look for personal data.

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