Ea10.
lo 3.4salvador manufacturing builds and sells snowboards, skis and poles. the sales price and variable cost for each are shown:

their sales mix is reflected in the ratio 7: 3: 2. what is the overall unit contribution margin for salvador with their current product mix?

The question is incomplete; the complete question is given below.

                        Selling Price per unitVariable  cost per unit

Product                                     $                                  $

Snowboards                           20.00                       170.00

Skis                                  400.00                          225.00

Poles                                      50.00                 20.00

Salvador's contribution margin is  46.2%

Explanation:

Contribution is the amount generated from the sales of a product to cover part of the total fixed cost.

Contribution is an important concept in decision making because it helps to determine the profitability of individual products where a set of products benefit from the same fixed cost. it helps in prioritizing the allocation of resources to different products based on their profitability .

Contribution per unit = Selling price per unit- variable cost per unit

Total contribution= Contribution per unit * units sold

Contribution margin ration: The proportion of sales realised as contribution is known as contribution margin ratio (CMR) . It represents the amount generated as contribution from every one dollar worth of sales.  A 60% margin means that $60 is made as contribution from evry sales of $100, for example.

It is a calculated as follows:

Single-product scenario:

C.M.R= contribution per unit/ selling price per unit

Multiple-products scenario:

C.M.R= contribution from a mix / revenue from a mix

We shall use the multiple-products formula

                                         Snowboard                 ski             Poles     Total

                                                   $                             $                $

Selling price                              320                     400                50

variable cost                            (170)                      (225)              (20)

Contribution per unit (SP-VC)   150                           175                30

Cont from a mix (cont× unit)   1050                       525                 60

Revenue from a mix (SP× unit) 2240                    1200               100

Contribution margin ratio= Cont. from a mix/ Rev from a mix

                                           = (1050+525+60)/(2240+1200+100)

                                           =(1635 /  3540) × 100

                                            = 46.2 %

they have a larger number of potential customers because people anywhere can buy from them. ( d.)