The formal or informal societal rules that specify or prohibit certain behaviors in specific situations are called

social norms

Explanation:

Social norms can be seen as mutual depictions of appropriate social behavior as well as internal opinions of specific group behavior. Norms can be seen as cultural ideas (including principles, traditions, and rituals) that serve a basic understanding of what others practice and believe that they ought to be doing.

Social norms are, if seen as a societal viewpoint, informal interpretations which regulate the actions of people in a society. In response to religious or community expectations, behavioral economics acknowledges smaller group structures (such as a team or perhaps a department) can also accept norms independently.

answer; u.s. software companies will have limited access to chinese

d. to get countries or companies to stop doing something objectionable.