Internet advertising has emerged as a media option of great opportunity for advertisers because of its superior target market selectivity, detailed and full-color graphics capability, ability to deliver customized messages and ability to engage in two-way information exchanges with consumers, among other reasons. true or false?

The correct answer is the option: True.

Explanation:

To begin with, the advertisers and publishers are commonly looking for the best opportunities to present their advertise and that includes the correct place where to put it and when it comes to that the internet has been the most important media option of the last decade due to the fact of its remarkable growth and improvement regarding topics of accumulate more and more data about the users that could easily help the business' owner to have an idea of where are the people that might end up being potential consumers. In addition, the internet advertising also has great characteristics that tend to facilitate the search for potential buyers such as the ability to engage in two-way information exchanges with consumers and more as well.

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