Which of the following is most consistent with a relationship marketing strategy?
a. designing a promotional campaign to increase cooperation among the firm's suppliers.
b. distributing goods through limited service discount stores.
c. development of a website that seeks customer feedback and allows customers to communicate with each other.
d. creation of a national advertising campaign using radio and television to increase market share.

Option C  

Explanation:

Relationship marketing refers to the strategy aimed at encouraging customer satisfaction, communication, and tight-term commitment. It is built to create strong customer relationships by presenting them with content that is specifically relevant to their desires and needs, and by encouraging open lines of communication.

Relationship marketing involves building and preserving interaction with customers over period via online marketing or other techniques which improve their chances of coming back to your company in the future. In particular, regular customers are essential because they are major sources of new clients and reviews and are also inclined to make repeated purchases.                            

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