Business, 21.01.2020 22:31 noglapotato
The or potential exposures, possible in a medium is arrived at by multiplying the medium's total audience size by the number of times an advertising message is used during the period.
a) gross imperssions.
b) frequency.
c) attention value.
d) effective reach.
e) gross rating points.
Answers: 2
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The or potential exposures, possible in a medium is arrived at by multiplying the medium's total au...
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