Disney differentiates itself by not simply having customers go on a ride, but instead immersing them in the experience. what is the name for this type of differentiation?
a. experience differentiation
b. active differentiation
c. immersion differentiation
d. unique differentiation

The digby's workforce complement will grow by 20% (rounded to the nearest person) next year. ignoring downsizing from automating, what would their total recruiting cost be? assume digby spends the same amount extra above the $1,000 recruiting base as they did last year. select: 1 $2,840,000 $3,408,000 $570,000 $475,000

Alyssa works for an engineering firm that has been hired to design and supervise the construction of a highway bridge over a major river. the bridge will be a unique design, incorporating complex designs that will likely never be duplicated. how should alyssa deal with designing and overseeing the building of the bridge?

Who is better at multi-tasking? in business, employees are often asked to perform a complex task when their atten-tion is divided (i.e., multi-tasking). human factors (may 2014) published a study designed to determine whether video game players are better than non–video game play-ers at multi-tasking. each in a sample of 60 college stu-dents was classified as a video game player or a non-player. participants entered a street crossing simulator and were asked to cross a busy street at an unsigned intersec-tion. the simulator was designed to have cars traveling at various high rates of speed in both directions. during the crossing, the students also performed a memory task as a distraction. two variables were measured for each student: (1) a street crossing performance score (measured out of 100 points) and (2) a memory task score (measured out of 20 points). the researchers found no differences in either the street crossing performance or memory task score of video game players and non-gamers. “these results,” say the researchers, “suggest that action video game players [and non-gamers] are equally susceptible to the costs of dividing attention in a complex task”