"consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers."

Positioning

Explanation:

Positioning -

It refers to the marketing strategy , where the products are marketed in a particular fashion in order to attain some identity of the product in the minds of the consumers , is referred to as positioning.

This method helps for the promotion of each and every goods and services in a distinct manner so that the consumer do not get confused while buying them .

This positioning in maintained during the complete life time of the product .

Hence , from the statement of the question,

The correct term is positioning .

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answer; it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits;