Which is the stage in the product development process where most new product ideas are rejected because they seem inappropriate for an organization?

Explained below:

Explanation:

It is true that it is too difficult for any organization to carry on with the existing product so before spending too much expenditure on development of new products a product passes through the various stages, at the first stage of product development process the organization calculate the ideas regarding new product development, and if the newest product idea is not appropriate for the organization due to unavailability of cost-effective production of particular product, or very lesser demand of that particular product among the customer, etc then finally at the second stage this idea regarding new product will be rejected.

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answer; normative economics;