Functional strategy is the set of activities that each will pursue in order to the firm accomplish its competitive goals.

department or functional area

Explanation:

Three types of strategies are identified in the management system: corporate strategy; functional strategy; of agricultural units

strategy.

1) Corporate strategy - defines perspective development of the enterprise as a whole. It focuses on the mission of the enterprise and serves the ultimate goal of the enterprise - maximizing profit. Choosing the type of economic activity at the level of the corporate strategy, maintaining the long-term competitive advantage of the enterprise; The most important issues, such as the allocation of resources across the strategic areas of the mirror, are addressed by senior managers.

2) The functional strategy of the enterprise is formed by the main functional units in each activity area, we can call these units as departments or functional areas too. Functional strategies are used in the following areas: marketing, production, finance, personnel, investment and innovation. Functional strategy of the enterprise is aimed at deeper study of its corporate strategy (realization of the main purpose of the enterprise) and provision of resources of separate economic units. Functional division managers are involved in the development of strategies for key functional units.

3) Business unit strategy - (business strategy usually serves two purposes - competitive advantage of a specific product and increase of its profitability. Business management in the new region, etc. At this level, managers and managers of business units are involved in the development of strategies, advice and assistance of managers in the development of corporate strategy.