What is the ability of an organization to tailor its products or services to the customer's specifications?

Mass Customization

Explanation:

Mass Customization -

It is a manufacturing and marketing strategy ,

where huge range of services and products are altered or changed according to the likes and dislikes of the customers , is referred to as mass customization.

It is also known as built - to - order and made - to - order.

These type of method are used in order to increase the sale of the goods and service , by modifying the goods according to the customers satisfaction.

Hence , from the question,

The correct term is mass customization.

answer; commerce clearing house;