You have just created the "perfect" ad. it communicates the full mix of benefits upon which the brand is differentiated and positioned. this full positioning of the brand is called ) its value propositionb) target marketingc) capturing the consumers' attentiond) value profilinge) differentiated marketing

Bob, an employee at machina corp., is well known among his colleagues because of his temper and impatience. during a heated argument with one of his supervisors, he reacts with hostility. bob's manager calls him in for a discussion and listens to what he has to say about the incident, while treating him with dignity and respect. this scenario can be best categorized as one that used