Mediaquant is a firm that tracks media coverage for each candidate and assigns a dollar value to it based on advertising rates. it evaluated the 2016 presidential campaign and concluded that donald trump received $4.96 billion in free media coverage, 60% of which came from the internet, including online news, blogs, forums, and social media. what best describes the campaign strategy?

Social Media

Explanation:

Social media strategy should be the best definition in that campaign. With the help of social media, Mediaquant can outreach people who vote for whom. Social media also permits the candidates to attract a new generation of voters through their influential power. With the help of social media such as face-book and other social medias, Donald Trump or other political parties bypass their ability in the political field to the public. Therefore, social media describes the campaign strategy very much.

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