Assume the following data for cable corporation and multi-media inc.

cable corporation:
net income- $35,800
sales- 346,000
total assets- 449,000
total debt- 201,000
stockholders equity- 248,000
multi- media inc.
net income- $128,000
sales- 2,700,000
total assets- 929,000
total debt- 523,000
stockholders equity- 406,000



a) question: compute return on stockholders equity for both firms.
b) compute the following additional ratios for both firms.

a. net income/sales
b. net income/total
c. sales/total assets
d. debt/total assets

Which of the following is true of the strategy of planned and unplanned change in global marketing? a) cultural congruence involves deliberately changing certain aspects of culture to meet marketing goals.b) all marketing efforts require planned or unplanned change in order to be accepted.c) planned change involves marketing products similar to the ones already on the market.d) the first step in bringing about planned change in a society is to remove obstacles for acceptance of a product.e) social planners gained the acceptance of protein-rich diets among the peoples of underdeveloped societies using the strategy of planned change.