Ansel is planning a google ads campaign for his new plumbing client. he knows the client’s top priority is new contact form submissions. his client is also interested in measuring newsletter subscriptions. which two conversion actions can ansel measure to showcase the campaign’s results in the client’s two areas of interest? (choose two.)
a. purchases
b. directions
c. leads
d. sign-ups
e. pageviews

C. Leads

D. Sign-ups

Explanation:

-Purchases refer to the number of purchases people made on your website

-Directions is the number of clicks on the “Get directions” button on a Google location-based ad.

-Leads refer to the people that provides their contact information.

-Sign-ups refer to people that register on your website

-Pageviews refers to the number of times people has enter to a page.

According to this, the two conversion actions that Ansel can measure to showcase the campaign’s results in the client’s two areas of interest that are the new contact form submissions and newsletter subscriptions are leads and sign-ups.

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