"product planners need to think about products and services on three levels. the most basic level is the which addresses the question, "what is the buyer really buying

Correct/Complete Question:

Product planners consider products and services on three levels. The most basic level is the , which addresses the question, "What is the buyer really buying?"

A) actual product

B) augmented product

C) core customer value

D) co-branding

E) exchange

C, core customer value

Explanation:

Core customer value simply refers to what a customer is getting in a product as value for their money. It is one of the three important levels (alonside actual product and augumented product) on which product planners think about products and services production.

In establishing core customer value, the manufacturer has to develop features, brand, name, design, quality, quantity, etc in such a way that the product is valuable and satisfies customer's needs and/or expectations.

Cheers.

turnover

the amount of money taken by a business in a particular period.