The benefit marketing provides by transforming raw materials into finished products, as when a dress manufacturer combines silk, thread, and zippers to create a bridesmaid's gown.

Form Utility

Explanation:

Form Utility represents the value of a finished product as perceived or seen by the consumer of the product. Form utility actually describes the attractiveness of a product seen by a customer. This attractiveness is as a result of a manufacturer's ability to take a raw material (which is not too useful to the consumer) and transform it to a finished and desirable product for the consumer.

A consumer percieves or sees a product more useful in its consumption or finished form rather than its raw state.

A dress manufacturer takes the silk, thread and zippers as raw materials and transform them into an attractive bridesmaid gown for the consumer, this is form utility.

Form Utility

Explanation:

Utility refers to the worth or value a consumer needs and is expectant in exchange for the money he pays for buying the product of the company.

Form utility is the worth seen by a consumer in finished products. The company tries to increase form utility by making the product available for usage in a form, making it ismore useful to the consumer in this form, rather the materials in the raw form used to make it.

For e.g. when a dress manufacturer combines silk, thread, and zippers to create a bridesmaid's gown.

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