After a firm has conducted a SWOT analysis, it would typically progress to the next step of marketing planning which is and involves using STP (segmentation, targeting, and positioning).

A. defining the mission

B. conducting a situation analysis.

C. identifying and evaluating opportunities

D. implementing the marketing mix

E. evaluating performance

Fractional reserve banking which of the following statements about fractional reserve banking are correct? check all that apply. fractional reserve banking allows banks to create money through the lending process. fractional reserve banking does not allow banks to hold excess reserves. fractional reserve banking allows banks to create additional wealth by lending some reserves. fractional reserve banking relies on everyone not withdrawing their money at the same time.