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Business, 11.02.2020 17:08 lasagnafoe

Which of the following contributes to a 'good' mission statement?

a. Mission is expressed in terms of building and selling specific products.
b. Mission is expressed in terms of competing in a specific industry.
c. Mission statement is market focused Mission is very narrowly defined so that definite competitive advantages can be obtained with finely tuned marketing programs.
d. All of the above

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Which of the following contributes to a 'good' mission statement?

a. Mission is express...
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