The effectiveness of an advertising campaign can be measured a. before, during, and after the campaign through the use of pretests, inquiries, and posttests. b. only before the campaign begins, to prevent unnecessary expenditures. c. during the campaign to determine whether more or less funds should be allocated, but not after the campaign. d. several weeks after the beginning of the campaign to determine whether the campaign is headed in the right direction. e. only after the campaign has been carried out completely and results have been tabulated.

As manager of kids skids, meghan wants to develop her relationship management skills. in order to do this, she learns how to

What is the relationship between the national response framework and the national incident management system (nims)? a. the national response framework replaces the nims, which is now obsolete. b. the response protocols and structures described in the national response framework align with the nims, and all nims components support response. c. the nims relates to local, state, and territorial operations, whereas the nrf relates strictly to federal operations. d. the nims and the national response framework cover different aspects of incident management—the nims is focused on tactical planning, and the national response framework is focused on coordination.

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