The market-product focus and goal setting part of the planning phase of the strategic marketing process includes

selecting target markets          

Explanation:

Target market speaks on behalf of consumers whose wants, preferences and desires are identical. We demonstrate tendency with related labels and are equally sensitive to market volatility. Common needs, desires and aspirations must be addressed to that of the target population.

Similar services and labels would attract the target market's individuals. Different taglines and commercials draw the target audience's attention and inspire them to buy. Thus, in the goal setting phase the managers tries to select and identify their target market.                    

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