Strategic fit among the many activities in the value chain is critical for competitive advantage because it is more difficult for a competitor to match a configuration of integrated activities than to imitate a particular activity, such as sales promotion or a process technologyTrue/false

True

Explanation:

In business,  value chain is a set of actions that companies do in order to give value for the customers.

The 'value' could come anything as long as it benefited the customers. This include things such as  the quality of their products, the quality of their services, the convenience that they provide for the product delivery, etc.

Having many positive activities in the value chain will create a positive market perception toward your company.  This will create more reasons for the customers to choose you over the competitors.

If you have small amount of activities within your value chain, it will be easily copied by your competitors and you will eventually be outperformed.

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